Principles of Persuasion

This assignment involves interviewing two CEO or Manager from two different industries.The Purpose of the Assignment: To examine the ways in which different leaders persuade their employees or others to undertake new ideas.What Is Persuasion? Scott McLean states it like this:“Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. Aristotle taught that rhetoric, or the art of public speaking, involves the faculty of observing in any given case the available means of persuasion.1 In the case of President Obama, he may have appealed to your sense of duty and national values. In persuading your parents to lend you the car keys, you may have asked one parent instead of the other, calculating the probable response of each parent and electing to approach the one who was more likely to adopt your position (and give you the keys). Persuasion can be implicit or explicit and can have both positive and negative effects. … presenting your audience with arguments in order to motivate them to adopt your view, consider your points, or change their behavior.”Scott McLean claims there are six Principles of Persuasion:1. Reciprocity2. Scarcit3. Authority4. Commitment and consistency5. Consensus6. LikingWhich principles of Persuasion are used by the CEO or Manager? Remember in your report you MUST refer to these principles.Your ReportWrite a 3 page report describing what you learned during each of your interviews. Use APA format with an introduction and a conclusion. (There is a sample Report on Moodle)In the report:(1) Summarize the key answers the interviewees gave to your questions – give an overview of each interview – one page for each interview. The summary should include the key ideas that you heard from the interviewee.(2) Include an Appendix A and Appendix B at the end of the report. The Appendix should include the list of questions (in Italics) and the answers (in regular font).(3) Summarize the similarities and differences between each interviewee (with regards to their persuasive approach) – 2 paragraphs;(4) Describe what you found most interesting in terms of the persuasive techniques you learned about (1/2 page or more).For more information on Principles of Persuasion check on:https://en.wikipedia.org/wiki/Robert_Cialdini

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