Read the case A Cultural Transformation at Southeastern Grocers. You will likely need to read the caseseveral times and make notes. All yourself adequate time for this.Assume the role of chief people officer at Southeastern Grocers (SEG). Create a plan for a changeinitiative at SEG. Do not focus on sustaining the changes the company has already undergone. Instead,determine what other change(s) SEG needs to make in addition to those mentioned in the case. Yourchange initiative must be feasible, concrete, and HR-centric. Consider focusing on one particularworkforce topic (e.g., diversity and inclusion, trust in company leadership, attracting new talent) in whichHR can lead a significant change. Your plan should contain both an executive business brief and achange vision video:(1) Executive Business BriefWrite a 2-3-page brief that identifies a necessary organizational change. Think of this brief as asummary document to be shared with SEG’s senior leadership. Your brief must address thefollowing prompts:a. How would you describe SEG’s company culture?b. Describe your change initiative. Why is it necessary?c. Explain your change plan:i. What is your change vision? How do you define it?ii. Is there a sense of urgency? How will you generate it?iii. How will you create a guiding coalition of key stakeholders andearly adopters?iv. How will you communicate your change vision to SEGemployees?v. What are the potential risks of your change initiative?vi. How will you determine whether the change initiative issuccessful?(2) Change Vision Video Using Zoom, create a 2-3-minute video that compellingly presents your change vision. Think of this video as a pitch to SEG employees. You need their buy-in for your initiative to accomplish anything; you have to generate excitement. Your main points should be simple and memorable, and you should convey an appropriate amount of urgency. Make sure you answer the following questions in your video:a. What is the change you are implementing? b. Why is this change important and necessary for SEG? c. How will the company benefit?For more information on A Cultural Transformation check on:https://en.wikipedia.org/wiki/Cultural_transformation_theory
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