The New Analytics of Culture

Description of the assignment:Introduction“Culture is easy to sense but difficult to measure. The workhorses of culture research – employees surveys and questionnaires are often unreliable”.Corritore, M, Goldberg, A. and Sraristava, S. (2020) The New Analytics of Culture, Harvard Business Review, Jan. Feb. 2020, pg.5Back in Feb. 2019, Donata Meirelles, Editor of Vogue Brazil celebrated her 50th anniversary in Salvador de Bahia. Although many of her pictures were shot and released to the press on that day, the one that stirred-up the most controversy depicted Ms. Meirelles sitting next to the black Baianas. Her attitude then was interpreted as one of looking down on the local African ladies who stood up in a subservient manner, wearing their typical costumes next to the big boss.The pictures soon made it to the local media and generated a stiff reaction in the press which led to the resignation of Ms. Meirelles from the top position at Vogue Brazil. This fact somewhat echoed the previous story made popular by the 2006 movie “The Devil wears Prada”, also dealing with the America’s Vogue Editor in Chief, Anna Wintour in her raptures of ire and self-centeredness. returning to the issue of organizational culture which lies at the backdrop to the Brazilian controversy, we may assert that the Editor may have viewed cultural (racial) diversity prevalent in the Brazilian society in a derogatory manner. In the broad cross culture literature (Singh,D 2014, Beham,B.; Straub C. and Schlawbach, J 2012, House,R.; Hanges, P; Javidan, M; Dorfman, P and Gupta, V. 2004) , diversity may be viewed as a positive organizational value as it contributes greatly to most creative endeavours (Corritore et al 2020).The salient issue in the Vogue Brazil case relates to how does the Vogue dominant culture may be characterized in terms of both diversity and core values. Diversity may lead to increased innovation yet cultural fit, may lead to lower attrition and a stronger feeling of belonging on the part of employees.For more information on The New Analytics of Culture check on:

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