Consumer Habits

Please watch the following Youtube webinar published by the Marketing Science Institute and answer the following question: Triggering Behavioral Change    https://www.youtube.com/watch?v=DzKNfy5zasY 

 

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1. Based on the video discussion, what are the characteristics of consumer habits? (2pts)2. Please describe the framework of creating automatic behavior.

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What are the key factors in this process? Explain. (4pts)3. Find two examples to illustrate this automatic behavior process. Please avoid using the example discussed in the video (4pts)

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