Consumer Habits

Please watch the following Youtube webinar published by the Marketing Science Institute and answer the following question: Triggering Behavioral Change 


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Consumer Habits
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1. Based on the video discussion, what are the characteristics of consumer habits? (2pts)2. Please describe the framework of creating automatic behavior.


What are the key factors in this process? Explain. (4pts)3. Find two examples to illustrate this automatic behavior process. Please avoid using the example discussed in the video (4pts)

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