Public Relations Practices


Please read the following Case Study provided by the course professor and answer the following seven (7) questions completely by explaining your answers and providing examples where appropriate. Please note the points assigned to each question to determine the breadth and depth of response needed to maximize scores.

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Case Questions

What impact does social media have on public relations practices, particularly crisis communications and reputation management? How significant is it for organizations today to monitor content on social media sites, including hash tags and other signs of internal and external dialogue? (25 points)ACME WRITERS
How should crisis communications preparedness plans address the proliferation of social media outlets? (15 points)
From the perspective of crisis communicators concerned with social media, what else could Domino’s have done or said to prove with action that its key messages are sincere? What other messages could Domino’s have delivered? (25 points)
What other types of traditional media and social media could Domino’s have used to reach its stakeholders? (15 points)
What other challenges do you think that PR practitioners, marketers, or corporate communicators could have in telling the truth in the digital age? (20 points)
How important is speed of response rate in a digital world, particularly when an organization is facing a crisis situation? (15 points)
Are there any other conclusions that you can draw from this incident? (15 points)

Requirements: This assignment requires APA formatting. It must be typed, double space, in Times New Roman 12 font, and have at least 1 cited source/reference. The assignment must be no less than 10-pages in length not counting Title page and Reference page. Meeting APA formatting requirements (20 points). The course professor will provide an APA-formatted template as a guideline.


Young, C. L., & Flowers, A. (2012). Fight viral with viral: A case study of Domino’s Pizza’s crisis communication strategies. Case Studies in Strategic Communication, 1, article 6. Available online:

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