Social Media Marketing

You will write a social media marketing plan on a brand of your choice. The brand should represent a local business in your home city. It cannot be a globally known brand or a brand owned by a multinational company. It could be your own business’ brand. (The Brand is Les Benjamins)  • The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of building a comprehensive social media marketing plan.

 

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You are to examine the brand situation and based in your findings and on the content in the course material and other reference sources, you will build a social media marketing plan that must be customer centred.  • Expected table of contents:  o Brand analysis: competitive analysis and SWOT analysis.  o Target audience: define the target audience you are going to build a social media marketing plan for and describe it — built your buyer persona (demographics, psychographics, and buying cycle – how, when, where and why your target market buys).

Objectives: specify the objectives or goals you want to achieve with this social media marketing plan.  o Tactics: build three specific tactics or actions for some of the social media platforms studied during the course. The use of graphics, pictures and/or designs of the strategies is encouraged but not mandatory.  o KPIs: define the KPIs and digital marketing metrics you are going to use in order to measure the success of this marketing plan.  o Schedule: build a schedule for your campaign, including all main activities in the planning, creation and communication processes. • The task should be submitted in a document form uploaded as pdf. For more information on this check: https://en.wikipedia.org/wiki/Social_media_marketing

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