Analysis of Pharmaceutical Advertising

Analysis of Pharmaceutical Advertising for Psychiatric Drugs (10%) (10 pages max, excluding bibliographies). The purpose of this assignment is to explore the veracity of advertising claims for psychotherapeutic agents by searching for evidence for the advertising. The Psychiatric Drugs is – Invega Sustenna – use for Schizophrenia Select one drug that is currently heavily advertised to consumers in print, online, or on television and summarize (a) the advertisement and (b) the claims for that drug—both for the effective use and possible side effects. (15%) Summarize and critique evidence that supports (or not) the use of the drug for the disorder described in the advertising (include only research studies or clinical trials—meta-analyses should be used only to identify applicable studies). This should include at least 5 actual published research studies about the use of this drug. (40%) The discussion should include, but is not limited to: * Who financed the studies? * What drugs (used for the psychiatric condition) were used for comparison in the drug and/or randomized control trial? * What were the strengths of the studies? * What were the weaknesses of the studies? Compare the advertised drug to the drugs most frequently used in research and/or practice, what are the risks and benefits for using the advertised drug? (20%) * Based on this analysis, would you use the advertised drug, other drugs, or make a case-by-case decision? * How would you tell clients that you will or will not use an advertised drug that they request?


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