The CSR Proposal: United Airlines

In Unit 3, you continue your work as the consultant hired to build a corporate social responsibility (CSR) plan for the organization you selected in Unit 1. You should revisit the Course Project document and your Units 1 and 2 project files before beginning this third component of your project. Instructions Using your SWOT analysis as a knowledge base, develop your actual CSR proposal. For example, are you going to build a free health clinic in a depressed area of the city, support the local Food Bank, or become an environmentally green company? Give careful consideration to your proposal; it must add value and it must be sustainable. Your proposal must be supported with the following information: Develop your CSR proposal Explain how your proposal adds business value. Include all stakeholders’ interests. Describe how your proposal advances the company brand. Elaborate on any compliance issues. For example: OSHA, labor laws, etc. Include any risk management requirements. Determine how you will implement the CSR plan to the company and any relevant stakeholders. Include any training and support needs. Include any techniques to generate and sustain stakeholder motivation. Assume you have a budget of $35,000 to $50,000 for the first year. Develop a detailed budget. Include any estimates for any additional infrastructure and equipment. Content -Develops the actual proposal. -Demonstrates added business value. -Addresses compliance with state and federal labor laws. -Addresses risk management requirements. -Provides a detailed budget for implementing the plan. -Explains how the CSR plan will be implemented. Use of References -Argument is well supported using a minimum of four (4) credible sources. This criterion is linked to a Learning OutcomeMechanics – Responses are written at the graduate level with proper punctuation, grammar, and mechanics. -Follows APA Style. -Minimum of four (4) pages in length.

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