You will submit your Brand Management Exercise beginning in Units #2 through Unit #7. The objective of this is to appreciate the importance and value of a brand to the organization and all its stakeholders from the perspective of the marketing manager. Begin by:
Select two brands.
Identify how the brands fit into the organizational mission and customer based brand equity.
Refer to the attached document for complete details and grading rubric.
Please note: The two brands chosen in this unit will be used throughout the exercise.
***I would like to hire the same writer for these consecutive assignments if there is interest in doing so.
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