Brand Management Exercise

You will submit your Brand Management Exercise beginning in Units #2 through Unit #7. The objective of this is to appreciate the importance and value of a brand to the organization and all its stakeholders from the perspective of the marketing manager. Begin by:

Select two brands.
Identify how the brands fit into the organizational mission and customer based brand equity.
Refer to the attached document for complete details and grading rubric.

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Please note: The two brands chosen in this unit will be used throughout the exercise.


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