Advertising & Society Review
This assignment is worth 30 marks (30% of your total grade) and is divided into 3 sections worth 10 marks each. You must pick a brand of your choice and use advertisements for that brand as a source for analysis in response to key concepts from class and the assigned readings. Each section will be in response to a reading of your choice, picked from the list below:
•Week 1: Williams, R. (2000). “Advertising: The magic system”. Advertising & Society Review, 1(1).
•Week 8: Billig, M. (1999). “Commodity fetishism and repression”. Theory & Psychology, 9(3), 313-329.
•Week 9: Armitage, J., & Roberts, J. (2016). “The spirit of luxury”. Public Culture, 12(1), 1-22.
•Week 9: Serafini, P., & Smith-Maguire, J. (2019). “Questioning the super-rich”. Cultural Politics, 15(1).
•Week 10: Chrostowska, S. D. (2010). “Consumed by Nostalgia?”. SubStance, 39(2), 52-70.
You should aim to write between 500 and 600 words for each section. You may include screenshots and format these sections as multiple paragraphs if you wish. Please be aware that in each section you are responding to a different reading while reflecting on the same brand.
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