How to Build Online Brand

The rise of digital media gives us a host of new ways to interact with others and build our personal brand. Marketers group communications options into three categories: paid, owned, and earned media. Two of the articles I posted on Blackboard, “Donald Trump Rode 5 Billion in Free Media to the White House,” and “They Changed the Way You Buy Your Basics,” offer excellent examples of the contrast between the three media categories. With specific references to both articles, as well as concepts we’ve discussed all semester, explain how you plan to use social media to build your own personal brand. (maximum two page).


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