Market Research Paper

Research Paper Assumptions

You are a marketing consultant assigned to a company that has grown both domestically and internationally. The company is expanding and has asked you to research ways to continue that expansion into foreign markets. They are particularly interested in growing in developing countries, utilizing their experience and your market-entry plan.

Don't use plagiarized sources. Get Your Custom Essay on
Market Research Paper
Just from $13/Page
Order Essay

You have to present the results of your research to the company in two stages:

1) A market entry report that will include:

o A background briefing about the company, focused on its products, strengths and weakness as it relates to international markets (i.e., the SW of a SWOT);

o An assessment of two countries to include:

§ Legal market entry barriers and ethical issues of investing/entering this country;

§ Branding/Consumer issues; and

§ Financial risks.


o Recommendation as to which country is a better choice to enter, as well as the market entry method(s) the company should utilize and strategic tactics to take to enter the chosen market.

Other Instructions/Guidance

Each student will choose a real company and product/service. You will also choose two countries to compare. You will research and analyze key aspects of entering the two international markets, comparing the markets and ultimately choosing one in which to recommend entry.

The company must be a publicly traded company, as there is more information available for such. Note that non-U.S. companies are allowed, as long as they are publicly listed on a stock index (U.S. or non-U.S.) and you can get sufficient information/sources.

The countries chosen must have per capita GDP less than $16,000 in 2019 according to the International Monetary Fund (IMF) list found here:

Follow the Full Report Outline and be clear and concise in the writing.

Referencing style: APA format for citation in text and reference in bibliography (APA format not necessary for entire paper, just the referencing/bibliography).

Full Report Outline

I. Executive Summary (one-page or less summary of report)

II. The company briefing (approximately 1000 words):

a. Background on the project, including:


i. type and products/services to be marketed

ii. brief history of company/products

iii. size and corporate information (sales and employment),

iv. current locations (HQ and other domestic/international)

v. other international information relevant to the scope of this project.

b. Strengths of the Company/Products for International Markets

c. Weaknesses of the Company/Products for the International Markets

III. Country Comparison (approximately 2,000 words)

Background of the two countries (compare to each other and their regions)

a. Legal and Ethical Considerations and Risks

i. Country A

ii. Country B

b. Branding and Consumer Considerations and Risks

i. Country A

ii. Country B

c. Financial Consideration and Risks


i. Country A

ii. Country B

IV. Findings and Recommendations (approximately 2,000 words)

a. The benefits/opportunities and challenges/threats of doing business in each country

b. Country rankings and explanation (which country do you choose to enter first?)

c. Market entry method(s) and Tactics to Take

Note: All the above are to be presented from the standpoint of the decision-making process of the company – so cut out anything that is not directly related to that process.

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

At Acme Writers, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Our homework helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Professional Academic Writers

With Acme Writers, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

On-Time delivery

Acme Writers guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

100% Originality

Acme Writers maintains a zero-plagiarism policy in all papers. As such, Acme Writers professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@Acme Writers.

Try it now!

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Samples

Our writers complete papers strictly according to your instructions and needs, no matter what university, college, or high school you study in.

All samples
Analysis (any type)
Argumentative essays
Dissertation/Dissertation chapter
Analysis (any type)
Advantages and disadvantages of lowering the voting age to thirteen
Undergrad. (yrs 1-2)
Political science
View this sample
Argumentative essays
Is euthanasia ethical or not?
Undergrad. (yrs 3-4)
View this sample
Dissertation/Dissertation chapter
Videoconferencing as a teaching tool
Undergrad. (yrs 3-4)
View this sample

Our Homework Writing Services

Acme Writers holds a reputation for being a platform that provides high-quality homework writing services. All you need to do is provide us with all the necessary requirements of the paper and wait for quality results.


Essay Writing Services

At Acme Writers, we have highly qualified academic gurus who will offer great assistance towards completing your essays. Our homework writing service providers are well-versed with all the aspects of developing high-quality and relevant essays.


Admission and Business Papers

With Acme Writers, we will help you secure a position at your desired institution. Our essay writing services include the crafting of admissions papers. We will still help you climb your career ladder by helping you write the official papers that will help you secure a job. We will guide you on how to write an outstanding portfolio or resume.


Editing and Proofreading

Acme Writers has a professional editorial team that will help you organize your paper, paraphrase it, and eliminate any possible mistakes. Also, we will help you check on plagiarism to ensure that your final paper posses quality and originality.


Technical papers

Acme Writers harbors professional academic writers from diverse academic disciplines. As such, we can develop homework writing services in all academic areas. The simplicity or complexity of the paper does not affect the quality of homework writing services.