ENGL 1302 Visual Rhetorical Analysis Requirement – Fall 2020
Purpose: To write a rhetorical analysis on a visual argument. You will be focusing on how the creator is effective or ineffective on meeting the rhetorical situation of your chosen visual argument.
Audience: The audience is your professor and classmates.
Sources: In addition to the image you analyze, you must use at least two other sources, and you must accurately give credit for the information you use from those sources. This means you will have a total of 3 sources for this assignment, but you should not exceed 6.
Length: The essay should be accomplish meeting the assignment goals.Format: Prepare your essay in APA style (for extra points).
Assignment: Write a thesis-driven rhetorical analysis. This essay is not a summary of the visual argument, nor is it your personal reaction to the subject of the author’s argument, but rather it is an analysis that should reflect a close reading of a text that demonstrates how the author seeks to convince or persuade the audience.
A successful rhetorical analysis essay should focus on the following aspects of your chosen argument:
The purpose of the argument
Who makes the argument
The audience of the argument
The appeals of the argument Pathos, Ethos, and Logos
The arrangement and media of the argument
The style of the argumentTopics
This assignment is limited to three possible topics. Choose one of the options listed below:
Option 1: Billboard Advertisements or Online Image
Analyze a billboard advertisements or online image for its immediate and broader contexts: its purpose, its target audience and how the ad identifies them, its cultural context and how the brand fits-in with the specific locale/site in order to create positive exposure. What message does the photo convey, and how does it communicate this message to viewers?
Option 2: Commercials
Analyze one of the television commercials for its immediate and broader contexts: its purpose, its target audience and how the ad identifies them, and its cultural context. What message does the commercial convey, and how does it communicate this message to viewers?
Option 3: A Children’s Book
Analyze a children’s book of your choice (with choice approved by instructor). How do the author and illustrator present the lesson in a way that is appropriate for and appealing to the audience? Choose – and have approved – a children’s book that is appropriate for reading
I chose this picture in class but if you have any better ideas, i am open
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