Consumer Behavior

Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with speaker notes, in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon. Include the following in your presentation: Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list: Gamification Nostalgia Body decoration and mutilation (piercings, tattoos, etc.)

Provide your personal thoughts and examples, or discuss those in the text or other external references. Explain the consumer behavior concepts underlying the topic. Include graphics to enhance the effectiveness of your presentation. Format your presentation consistent with APA guidelines. For more information on Consumer Behavior read this:

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