AdvCustomer Value Analysis
you are going to analyze your own Customer Value. Consider a product that you buy or use on a regular basis. (Tip: Try not to choose something like toothpaste, because the calculation will become too difficult. We suggest something like a car, cell phone, television, or a refrigerator. Choose something that you buy infrequently but will purchase more than once in your lifetime). State whether you have particular brand loyalty. If you do, then your Customer Value is locked into that firm. If not, then your Customer Value is up for grabs. If you are loyal to a particular brand, explain and justify that loyalty by comparing that brand’s products with similar products produced by another brand. For this discussion, start by calculating your customer value. If a marketing organization were to take your personal experiences and customer value into account, how could your experiences impact the organization’s implementation, evaluation, and adjustment of a strategic marketing plan?
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