ASSESSMENT 2- CRITICAL REVIEW ESSAYS ANSWER 2 OF THE FOLLOWING QUESTION Assignments | Online Homework Help
3. The Resource Based View of strategy challenges the idea that firm profitability is primarily determined by industry structure. To what extent does the Resource Based View offer a more convincing explanation of firm profitability? Use appropriate literature to support your answer.
4. Strategic management tends to be thought of as a rational decision making process ending up with a strategic plan. Critically discuss this view using Johnson, Scholes, Whittington, Angwin and Regner’s ‘four lenses’ tool to support your answer.
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