Please read the excerpts from Bagdikian’s The New Media Monopoly. Then, select one of the current top U.S. or global media companies and research and summarize its current holdings. Post a summary of your research and your point-of-view on Bagdikian’s expressed opinions about the implications of conglomeration.
Be sure to address these questions:
Were you surprised by the extent of media conglomeration today?
Do you agree or disagree with Bagdikian’s views?
Do you think media conglomeration is a legitimate major concern? Why or why not?
How does the proliferation of the Internet, citizen journalism and the blogosphere relate to this issue?
Do you think some type of media reform is necessary or advisable?
Please watch the following videos. The link with the video is provided.
The Merchants of Cool (PBS)
(((The YouTube Link Is As Followed: https://www.youtube.com/watch?v=6BEBI_gmWxQ)))
The Men Who Made Us Spend (BBC)
(((The YouTube Link Is Provided: https://www.youtube.com/watch?v=2q3eZNVK4AI)))
Please answer the following questions:
What are your thoughts about the PBS and BBC videos?
What do they tell us about modern marketing techniques?
Based on the videos and your reading of the Pew report Digital Advertising and News, what do you think the future of marketing may look like?
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