Bike Sharing Program

Citi Bike is a successful bike sharing program in New York City. You want to start a similar business in San Marcos, TX. The goal of this analysis is to convince investors that a bike-sharing program in San Marcos, Texas is a solid business proposal. You want to format your story so it’s persuasive! You will also want to include information about both New York City and San Marcos—after all, the investors will need to understand how the Citi Bike program for New York City applies to your proposal.


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Professionally formulate an analysis utilizing previously learnt Microeconomics theories and techniques.


The tasks for this challenge are broken up into three key steps:

1. Select the question(s) you want to answer.

These questions are not directly included in your analysis. They help you to formulate the analysis. During this step, you’ll consider which results you want to share with your audience. What do they want to see? How can you use that information to make their decision making process easier? You ask yourself these questions and try to find the answers in your research step. These questions contain a main goal question for the whole analysis and questions that can help answer the main goal question.

Example questions:

Will this program be profitable in San Marcos, Texas? What is the population of San Marcos? How does its population compare to the population of New York City? Does the population affect the number of people who will use the bike-sharing program? Are there any competitors in local market? etc..

2. Do independent research.

Consult various resources to help you get a better picture of what a bike-sharing business would look like in San Marcos, Texas.

3. Craft your story and write a well-structured analysis.

Share your thoughts with your audience (investors). A good structure needs:

· A beginning paraph briefly introduce the project and your major findings/suggestions;

· A main text (a few paragraphs) for the analysis including some details and clarifying points that the audience may not understand;

· A conclusion paragraph;

· References of the resources you used in your analysis.

Length of the Analysis

At most one page.For more information on Bike Sharing Program read this:

 Bike Sharing Program

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