Submit a 5 page paper (APA style) detailing the how Blockchain technology can be implemented to reduce ad fraud and cost while meeting consumers’ increasing expectation for excellent customer service?
“What Blockchain Could Mean for Marketing” https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing
A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf
Competitive Info: Digital Ad Fraud To Hit $22B By 2020 http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html
Are You Ready to Meet Customer Expectations in 2018? http://fieldservicenews.com/ready-meet-customer-expectations-2018/
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