Blood Bananas: Chiquita in Columbia
Read the case carefully and write an analysis according to PESTEL Framework. Then answer the following questions based on the case I uploaded. Blood Bananas: Chiquita in Columbia –1.What do you think were the root causes for Chiquita’s actions in Columbia that ultimately led to their conviction?
2. Do you think Chiquita or its managers had a choice? Why or why not?
3. What other companies or industries should be worried about Chiquita’s experience?
How does this story change your perspective on doing business abroad?
4. What can CEO Fernando Aguirre do now to restore Chiquita’s reputation and ensure
future competitiveness?
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