Branding (Starbucks Cooffee)
Choose one of your favorite brands, (STARBUCKS COOFFEE) and respond to the following questions: What mental image does the brand evoke for you personally? What mental image do you think the brand should stimulate in the future? In what product classes is the brand competing today? Could this change in the future? Explain.
Your journal entry must be at least 200 words. No references or citations are necessary.
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