Business Plan

Addresses Learning Outcomes: 3 & 5
Business is providing Military veterans mental health referrals. Focusing on those whom served in Iraqi and Afginstain . Give percentages of disabled veterans living in Kitsap county Washington, and break it down to disabled veterans living in Silverdale, washington


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Apply what you learned in your MBA program, specifically classes MKTU 605, ACCU 602 and BUSU 620 classes.
Cite your references. You may use your textbooks from these and other core classes in the MBA.
Do not cut and paste from your past assignments and papers.
This assignment includes two sections of the business plan in one paper. Apply section headers to separate the two sections in one paper.
Be sure to fully explain your illustrations. You do not want your reader to interpret the illustrations, you must control the message. Provide an in-depth explanation of any illustrations you embed in your paper.
Both of these sections are interwoven with the Operations plan.
Section 6: Marketing Plan

This section further defines your product/service within the context of marketing. It will include a detailed narrative that addresses:

The problem/need/impact of product/service for the customer
Description of product variances, if any.
A complete description of the product/service (details)
Position in the PLC
Position in the ILC
The value proposition
The marketing mix
The major characteristics of the target market (demographics/psychographics/geographics)
Competitive analysis
Total sales to this market in geographic area
Total sales expected in five years, in ten years
The percentage of demand this business expects to capture
The FMOT and SMOT for the customer
The communication plan (internal and external)
Strengths & weaknesses in ability to satisfy target market needs
Channels of distribution (connects directly to the Operations Plan)
Customer relationship management plan
Competitive dynamics
This section is at least 8 pages in length.

Section 7: Management Plan

This section addresses all tasks that are performed in the routine functioning of the business.

The management plan is directly related to the mission and vision of the company. It provides a detailed description of the overall management plan, outlining how work will flow, be distributed, assigned, and evaluate. The narrative will discuss the following elements of the management plan in detail:

Board of Directors & rationale for members
Management and ownership
Management staff structure with an organizational chart
Key managers
Talent management plan
Planned additions to the current management team
Compensation & reward plans (based upon data)
Training & motivation plan (financial & otherwise)
Insurance plans & costs
Government rules & regulations that might apply

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