Business
Write about Starbuck
Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.
• How has the organization leading the crowdsourcing utilized consumers to help build its organization?
• How does this option of crowdsourcing influence marketing strategy?
• What is the impact of mobile and social media campaigns on marketing strategy for this organization?
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