Cameron case study
Case analysis
Attached Files:
File Cameron auto parts case partA.pdf Cameron auto parts case partA.pdf – Alternative Formats (177.905 KB)
Please read Cameron Auto Parts Part (A) and answer those three guideline questions:
1. Should Cameron have licensed McTaggart or continued to export?
2. Was McTaggart a good choice for licensee?
3. Was the royalty rate reasonable? Did Cameron leave money on the table?
You need to answer YES or NO to each question and explain your reasoning for your answer. Your case analysis should be no longer than six pages (single-spaced).
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