Case 2 – Research Design Cases – Dress Your Best

Case 2 – Research Design Cases – Dress Your Best
Dress Your Best, run by the Live to Give Relief Organization, is a 14-year-old operation, which thrives off of used clothing and financial donations, works to help disadvantaged men in the Greater Montreal Area find gainful employment by providing them with professional apparel for job interviews and newfound careers. Image consultants meet with referred clients to help them find a personalized, professional wardrobe suited for first impressions and everyday use.

As part of the Dress Your Best “Decade of Success” activities, the Foundation is ramping up a fundraising drive but has had little success from its “alumni” base, with most recent donations coming from outside the “alumni”. There are active communications with monthly newsletters are sent out (examples available), Facebook updates made, etc.

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Most of the information needed to solve the management decision problem can be obtained by utilizing the potential target donor base of more than 1,000 former members of the foundation with an active email mailing list of +400. As well as taking a look at some of the active communication techniques used by the foundation such as newsletters, Facebook updates, etc.

The goal is to convert these “alumni” to donors in order to see a prosperous financial future for the foundation. In order to do that, we need to know:
Do they effectively target the audience? Are they appealing to their needs/wants?
How can we leverage their needs/wants?”
How does the Foundation connect with its “alumni” and convert them to donors?”
How can we assure repeat donations in the future?”

The MRO is to undercover:
“Why are the “alumni” not donating?”
“What attracts the “alumni” to donate?”

Please develop a complete RESEARCH Design .

ANALYZE and JUSTIFY your choices in the;
a. Research Process (Explore, Explore, Measure)
b. Sampling Procedure and the Data Collection methods for the procedure (hint-don’t forget to include the technical terms)
c. Areas of Questioning

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