Case Analysis

Answer the following questions in ESSAY form.
Use terms from the chapters to construct a solid analysis for each question. For this case be sure to highlight concepts from Chapter 3 but also feel free to use concepts provided in previous chapters.

Case 3: SENZ
1. Outline the resources and capabilities of SENZ and determine if it has any core competencies.
2. Analyze the firm’s value chain. Which functions does it outsource, and is it correct to do so?
3. Should SENZ establish its own brand or manufacture under another firm’s brand? Why?

Attached are:
The Case and Textbook chapters, this Case is FOR CHAPTER 3, also are guidlines for the case analysis

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