Case study Tata Starbucks
Answer the following questions concerning case study Tata Starbucks from the textbook. Answers should be in context with and reference chapter 7 material only. Limit each answer to no more than 500 words. Grading will be made in context with text material. I will attach Chapter 7 matieral and case study. Please DO NOT use any outside sources beside what I provide. Please cite where you found the answer in Chapter 7 The textbook being used is TEXTBOOK: Strategic Management: Text and Cases 8th AUTHORS: Gregory Dess; G.T. Lumpkin; Alan Eisner; Gerry McNamara 1. What entry strategy has Starbucks used internationally? Should
Tata Starbucks use a strategy that is modified for the Indian market or
should it pursue the same strategy it has in all other international
markets?
2. What forces in the industry environment might affect Tata
Starbucks’ choice of strategy? And what does an internal analysis tell us
about this? What intellectual assets are most important to Tata
Starbucks??
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