Change Management

The purpose of this project is to describe, analyse and evaluate the change process in terms of change theory and concepts which have been discussed throughout the semester. It should also make recommendations about how the change process could have been improved.Expected to cover the following:I.    Executive summary (Not included in the 3000 word counts)Executive Summary: This section accurately and precisely summarises the entire contents of the report in one page (three paragraphs). It should include the aim of the report, brief background of the organisation (first paragraph ends here), the main findings (second paragraph ends here) and very importantly, a brief summary of the conclusions and key recommendations (third paragraph ends here).II.    Introduction to the chosen organisation – Volkswagen Group or PfizerThis section covers the aim of the report, background information relating to the organisation (e.g. industry sector, major products or services), scope of the report (what the report covers, e.g., topic areas), methodology, assumptions and any limitations). Try to keep this to one page – this is not the important part.•    Catch your reader’s attention.•    Give background on your topic.•    Present thesis—the central point of your essay.III.    Short description of change initiativeDiscussion: The “change story” – this should be the bulk of the report and cover points 3-7 listed above. This is where most of the marks come from. It should clearly demonstrate the links between the case organisation and change theory explored throughoutthe semester. Reference to theory and models must be relevant, clearly defined and cover a sufficient range of concepts andissuesIV.    Examine the circumstances that led to this change initiativeV.    The process of change implementationVI.    Impact of change on the members of the organisationVII.    How was the situation managedVIII.    Was the change initiative successful? Describe what was right or wrong with the approach adoptedConclusions: Given your analysis, what conclusions do you draw about the success/likely success of this change?IX.    RecommendationsRecommendations: in order of priority, what actions should have taken place that could have improved the change initiative?•    Broad coverage of all problems to a high standard overall.  All basics are covered well with additional value added that demonstrates deep learning.  Presentation of a high standard.  Consistently observe 2-3 sentence long bullet points.X.    References
A minimum of 20 quality references are required for this research report.
XI.    Appendix
Appendices: Include 3 quality appendices if they add substance to the project. Appendices should be diagrams which support your points made in the discussion section or recommendations, they should not be large chunks of text.
Detailed Report Submission
Word Limit: 3000 (+/- 10% words). Word limit does not include the end reference list, appendices, or the cover page.
1.    Select an organisation which has undergone change, and/or is implementing some form of change process, and/or anticipating planned change
2.    Provide a brief history of the organisation and its characteristics (e.g. industry sector, major products/services);
3.    Outline the external or internal factors which influence the need for change;
4.    Specify the change interventions/actions considered or undertaken;
5.    Describe the outcomes and/or the implications of the change for the organisation and
the individuals working in it;
6.    Provide insights as to the success or otherwise of the change process.
The following criteria will be used as a guide to assess the group’s work. The report should:
• Be well planned and professionally presented
• Demonstrate a sound grasp of all the relevant background knowledge pertaining to the change;
• Display a logical organisation of the findings;
• Cover all relevant issues referred to directly or implied in the topic within an appropriate depth of treatment;
• Be adequately documented where applicable;
• Draw together the findings and their implications into a coherent conclusion.
In short, the report should tell the organisation’s “change story” and should clearly explain the background, details, and insights into the outcomes of the change initiative.
Report Format
Assignment should be submitted in Size 12 Times New Roman or Arial font, with 1.5 line spacing, and justified alignment.
•    The research report must be referenced using the Chicago 17th Edition Author-Date Referencing Style. It also must be formatted with size 12 font (either Arial or Times New Roman), 1.5 line spacing, justified alignment, and on A4 pages.

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