Channel Alignment Constraints

Your analysis should answer these questions:

1. What channel alignment constraints face d.light as it thinks about how to establish a channel structure in India? List and describe any legal, environmental, and managerial constraints.

2. For rural consumers in India, discuss how these channel alignment constraints lead to demand-side misalignments if the company sells through the:

– Rural entrepreneur channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)

– Village retailer channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)

– Centralized shops channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)

3. Conclude from this analysis what d.light’s channel structure (single of mix of channel) should be its highest priority, and why?

Instructions:

1.  Maximum Two pages for the core analysis, and only one page appendix (total 3 pages).

2. FONT: 12 New Times Roman, 1.5 space between lines (yes – 1.5 space!)

3. Apply APA Rules.

No need to rewrite the questions, save space on that. However, please, indicate when each of the answers start by putting the number (1. 2. or 3.)

If you want, add introduction, but make it

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