Client analysis on Apple

4. Client Analysis- what is your client currently doing?

1. Client profile. Name, Location, Number of employees (if available), Goods and services offered, Key online marketing personnel – who is in their digital team, Age of the company, URL, Website Age, Website Management, Social media, Company presence and sales via online and offline channels
2. Channels audit. Digital channels presence
3. Current digital marketing strategy: Website uses, e.g. sales,
customer service, Website strengths and weaknesses, Other online advertising and offline promotion of the url

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