COMM 657 7-2 Short Paper: Global Brand Crisis Subject: Essays | Online Homework Help

Discuss Mattel’s 2007 Recall Crisis, discuss the importance of crisis communication in such a complex situation for a company. Consider how global crisis communication differs from a regional crisis response. What communication elements should be considered? Consider how the crisis affected the world at the time and today—that is, the consequences the crisis had for the company and society.
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