Communication
Course Textbook
Ulmer, R. R., Sellnow, T. L, & Seeger, M. W. (2015). Effective crisis communication: Moving from crisis to opportunity
(3rd ed.). Thousand Oaks, CA: Sage.
Obesity Rish from Diet Sodas
Click here to view a video, Obesity Risk from Diet Sodas (01:26), which should be segment #15 of the entire video. Feel free to view all segments of the video; however, at least view segment 15, Obesity Risk from Diet Sodas (01:26), for this discussion board.
You may also access the resource by visiting the Films on Demand database within the Waldorf Online Library and performing a search for the title.
If you were hired as a crisis communication consultant for ABC Soda Company, how would you advise the company to address the findings? Include a minimum of three recommendations to the organization. Use the “opportunities” described in Chapters 9 and 10 of your textbook as a guide. Also explain the theories (described in Chapter 2) that you relied on as a basis for your approach.
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