Competitive Analysis
Website SEO Competitive Analysis (1-2 pages): Identify two competitors for the company. Using SpyFu (www.spyfu.com), run a competitive analysis for these companies’ websites. Summarize your results and provide recommendations for improvement (i.e. what can you learn from the competition that could be implemented in your client’s website?).
Website Analytics (1-2 pages): Using SimilarWeb (www.similarweb.com), analyze the company’s website metrics for the last month. Summarize the results and provide recommendations on how to improve those
metrics in the next 6 months. In addition, do a channel (traffic source) analysis and define the most
successful and the least successful channels for the company.
Preferred language style Simple (Easy vocabulary, simple grammar constructions)
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