Consulting Memo

You will write a rhetorical analysis of the bad news message. You will present your analysis as if you are working for an external consultant hired by the organization to assess the quality of its messaging.
It should include:
Briefly summarize the purpose and audience for the text–and method of delivering the text. Mention the date, too.
Briefly state the situation that led up to the need for a message
Provide some analysis with evidence for the analysis (quotes from the text)
How does the text establish, maintain, enhance, or possibly damage the company’s credibility?
How is the language used to try to affect the audience’s emotions in some way?
What reasoning is being offered and how logical or believable is that reasoning to the various audiences (stakeholders)?
Note what the message gets right
Make recommendations about what the company could have done better
Mention specific recommendations as you analyze
Summarize recommendations at the end of the analysis

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