Consumer Behavior

You will be required to research and write a 1,600- 2,000 word essay about consumer behavior. The paper must include research from a minimum of 3 scholarly source. The subject of the paper is to write an essay about the process consumers make when purchasing a product or service. This is a top level review of the process, but I want to include at least THREE concepts from the book (ie: How does culture affect the process or Do men and women have a different process or does the cost of the service matter in the decision making process – to name a few examples).

To summarize, your job is to write this paper explaining the concept by bringing in research and information

Introduction
Thesis Statement
Main Point #1
Sub Point
Sub Point
Fact/Information
Sub Point
Main Point #1
Sub Point
Important Data/Graph
Sub Point
Fact/Information
Sub Point
Main Point #1
Sub Point
Sub Point
Fact/Information
Sub Point
Conclusion