Consumption Narrative

SOMEONE WHO knows ABOUT THE (((((CONSUMER BEHAVIOR IN MARKETING MAJOR))))) BECAUSE THE WHOLE COURSES IS ABOUT THIS

NEED TO FOUCOSE ON THE RUBRIC TO GET A

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1- the topic is the experience of buying jewelry so i chose the topic you just have to

i wont use this theory in the homework which is :
The theories that will be discussed in this research are Ch3. Perception Ch4. Hedonic Motives, Maslow’s Hierarchy, Ch5.Emotion arousal as a product benefit, Ch6.Self Image, Ch8.How attitudes are learned. Ch11. Identification influence theory

THE THEORY IS FROM CHAPTER , AND CHAPTER IS THE WEEKS SLIDE THAT I. WILL UPLOAD

(2- The reasons that made me choose this topic are in general all of us wanting to buy brands, especially jewelry, and we pay thousands to obtain unique pieces. So, we feel that this product is really close to our personality and it reflects our self-image as well. Also, wearing these pieces is very important to us because it makes us feel special and fashionable.
3- There are many jewelry brands that attract us whether the design or the idea of being inspired and often every piece has a specific story when it is manufactured such as Dior, Cartier, and other brands.

use 5-10 resources it’s okay but i want you to put recourses from (week chapters) and you can use another as well

it requires 1500 words
Guidelines:
single purchase
mini.1350-1500 words limit-Max.1650 word
5-7 theories: link these together

the conclusion should include:
a brief summary of what you wrote about
not even to mention all the theories
just a summary

☝🏻 that’s what he said

the first draft was this so it must be modified to add it >
On our way to Dubai Mall with my friend, we stopped on Sheikh Zayed Road for a few minutes due to the traffic jam. So, there was a billboard on the street announcing that Cartier had launched a new selection of classic bracelets and it really caught our attention. There are several factors behind this as Shao and Herbig’s(1995, p.71) in their studies, indicates that billboards are the most used tool to increase exposure to all people and draw the attention of the majority, and compared to other means are quite cheaper, plus their impact is more in the long run memory. In addition, Woodside stated that outdoor advertisements increase the number of buyers, especially in crowded places (Woodside 1990: 229). Therefore, it could be part of the reasons that affected us in exposure to this ad.

professor feedback is >

Might be good to use some perception theory here
Good start, but you need to further discuss this using CB theories.

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