Crisis Management Plan
If you were to develop a plan to manage a recent sport public relations crisis situation, what are the essential components you would include? Explain your rationale.
Review the following resources for inspiration and examples:
Five Steps to Better Crisis Communications
The Executive’s Guide to Social Media for Crisis Management
In Case of Emergency: What Not to Do
The Tylenol Crisis, 1982
For additional details, refer to the Short Paper/Case Study Rubric document.
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