Crisis Management

1. This week, we examined crisis management from a strategic point of view. For your Unit 2 Complete assignment, write a narrative essay (minimum 1200 words) in which you will address and discuss the questions and statements listed below. Use at least three scholarly sources (including the textbook) and remember to demonstrate a thorough understanding of any external reading assignments, the READ and the ATTEND sections in your essay. You are required to cite your sources in the current APA format.


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  • Sometimes, leaders are in denial that a crisis could occur. Define effective crisis management and the strategies needed to plan for a crisis or event.
  • Effective crisis management requires a strategic mind-set. Explain the four key distinctions from a strategic orientation perspective.
  • What is meant by environmental uncertainty?  How is this beneficial to crisis planning?
  • Identifying potential threats to an organization is an effective method to prepare for a future crisis. Perform a crisis vulnerability assessment of your organization.  Assess each threat in terms of its likelihood and potential impact.

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