Cunard Line Managing integrated MKTG communication case analysis

THE CASE FOR THIS CLASS IS:

The Cunard Line ltd.: Managing Integrated Marketing Communication is on our homepage.

Group Case (if you decide to join a team, you can always do your case individually)

Each group will be asked to submit their analysis of one case, utilizing marketing strategy concepts and strategic decision-making skills developed in class. This written team case analysis should address specific case information and decision-making analysis pertaining to the problem and may not exceed 6 double-spaced pages. You must:

• Present essential case facts

• Evaluate strategies posed

•Suggest strategic plan; defend your solutions

• Discussion and conclusions

AN EXAMPLE OF A GOOD CASE ANALYSIS IS ON OUR COURSE CANVAS HOMEPAGE. PLEASE LOOK AT THE LEWIS & CLARK COLLEGE CASE AND THE FILE “EXAMPLE OF A GOOD CASE ANALYSIS” SO YOU CAN GET A BETTER IDEA OF HOW TO ANALYZE A CASE. ALSO, LOOK AT THE GUIDELINES AT THE END OF OUR SYLLABUS FOR WAYS TO DEVELOP YOUR CASE ANALYSIS AND MY STRATEGY FOR GRADING THEM.