Disney Business

Disney market analysis and firm analysis. You will answer the following four questions. I expect about single-space two-pages answers.

1. By using Porter’s five forces framework, analyze the industry structure of Disney. As we know, Disney has several businesses. Focus on Disney’s amusement park (Disneyland, DisneyWorld etc.) business. Discuss each force and conclude if this industry is attractive or not as an incumbent player which is already in the market. Don’t forget that this is about industry, not firm.
Please see midterm 1 doc as reference

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2. By using Value Chain Analysis, explain how well aligned different activities of this company. Pick 3~4 among nine activities.
Please see value chain doc as reference

3. What are the Disney’s key resources and capabilities that create sustainable competitive advantages? Discuss detail how they create sustainable competitive advantages in Disney business.
Please see midterm 1 doc as reference

4. What is your opinion on the future of Disney for the next ten years? What are your suggestions for its businesses?

Please see the attached article as reference

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