Economic and Market Competitive Analysis

Economic and Market Competitive Analysis in Foreign Market
Looking into the characters of a country’s economic environment helps
US companies with a realistic understanding of a potential foreign market for its products or services.
-Type of economic system:
a free economy, state control economy or something
in between, and their general characteristics in the country of study, and etc.
-Economic index:
GDP or GNP, international trade balance or balance of payment, and export and
import of product/service (particularly related to the product of your interest), and etc.
-Consumer income levels:
GDP or GNP per capita, income distribution (Gini Index) in the country, the industries contributing to the country’s general GDP or GNP, employment of these industries, and etc.
-Population:
population distribution among different regions of the country; the growth trend of
population, and etc.
-Industry/Market Competitive Analysis:
the type of industry as the company chosen, the size of the market or industry in terms of sales and number of major competing companies in the
market/industry, their strengths and weaknesses, the current competition among local, U.S. and other foreign companies; and the current market or industry development trends, etc.

The country is Vietnam and the market is computer products