Economic and Market Competitive Analysis

Economic and Market Competitive Analysis in Foreign Market
Looking into the characters of a country’s economic environment helps
US companies with a realistic understanding of a potential foreign market for its products or services.
-Type of economic system:
a free economy, state control economy or something
in between, and their general characteristics in the country of study, and etc.
-Economic index:
GDP or GNP, international trade balance or balance of payment, and export and
import of product/service (particularly related to the product of your interest), and etc.
-Consumer income levels:
GDP or GNP per capita, income distribution (Gini Index) in the country, the industries contributing to the country’s general GDP or GNP, employment of these industries, and etc.
population distribution among different regions of the country; the growth trend of
population, and etc.
-Industry/Market Competitive Analysis:
the type of industry as the company chosen, the size of the market or industry in terms of sales and number of major competing companies in the
market/industry, their strengths and weaknesses, the current competition among local, U.S. and other foreign companies; and the current market or industry development trends, etc.

The country is Vietnam and the market is computer products

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