The challenge of this exercise is to take the material that has been presented to you during
the course and to turn it into practical knowledge in the context of a business that you will
develop as your own. This assignment should have a very low similarity score as this is your
own original company that you are describing in your own words. You are to prepare a
A detailed knowledge of the business is not necessary but clarity on the businesses strategy
and intended source of competitive advantage will help greatly. Assume your company will
have a minimum of 15 employees.
Requirements of the Report
(Marks shown are for the report, with concise bullet points preferred to wordy text. The report
will be marked for clarity of information and appropriate presentation). It should be a max. of
Develop a business plan for a company (Electrical, Building or Civil Engineering
Consulting, or Contractor or Tech firm etc) for a company that you will create.
The plan is to include:
Overview of Your Business
Create a Name and briefly describe your business, include your vision and values, the
service or product, your target market and the key issues that will give you a competitive
Role in Society
What role will your company have in society – how will it make a difference?
Name 3 laws the business will be required to practice/construct under and how will you
ensure these are adhered too as part of quality assurance?
People Management (Behavioural Management)
Describe and justify the type of culture you will need to create within your business in order
Build, maintain and enhance that culture.
Attract, retain and motivate the type of staff you will need for your
business to be successful.
Attract and retain the customers you are targeting.
Leadership and Management:
Describe and justify the leadership style and management approaches you plan to adopt,
and explain how these will help you create the type of culture you have determined you will
Motivation & Retention
Describe and justify the approach you would take to ensure you have a highly motivated
workforce that wishes to stay with the company.
Maori Cultural Concepts
Provide an example of how the business will apply and embed knowledge of Maori cultural
concepts and perspectives into what and how the company works.
Sustainability – Social and Environmental
How will your company contribute to social responsibility and mitigating climate change
Analyse the knowledge and skills that are critical for your business to be successful and then
describe how you will continually enhance that knowledge within the company to maintain
your competitive advantage. You should cover both staff development and company
The business will need to operate to ensure all moral and ethical obligations as engineers
are imbedded in the culture of the business.
Investigate and describe an ethical issue you are likely to face as you develop your for profit
business in a competitive market driven economy.
Presentation – Typo’s and Grammar
Total Marks 60
This report comprises 50% of your total course mark.
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