Many companies are considering reducing negative environmental impacts of conducting business. Some firms have changed manufacturing processes and or the materials that go into them to be more environmentally friendly.
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- When creating and enacting product strategies, what environmental issues must marketers address?
- Provide at least one specific example using the Purdue Global Library or Internet.
- Do some research on Interface Global Inc. and discuss how you think this company has benefitted in its marketing from becoming more sustainable environmentally. Can they substantiate their claims? Explain.
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