Environmental Consequences

Many companies are considering reducing negative environmental impacts of conducting business. Some firms have changed manufacturing processes and or the materials that go into them to be more environmentally friendly.

• When creating and enacting product      strategies, what environmental issues must marketers address?
• Provide at least one specific example using      the Purdue Global Library or Internet.

• Do some research on Interface Global Inc.      and discuss how you think this company has benefitted in its marketing      from becoming more sustainable environmentally. Can they substantiate      their claims? Explain.