Ethical Issues in Marketing and Advertising

THIS IS THE GRADING RUBRIC
1) Analysis

Identifies the various ethical aspects of the topic

-Analyzes, at least, two practical examples

-Relates the topic to the theories and principles studied in the class

-Discusses the potential challenges resulting from real-life ethical dilemmas and points toward solutions that are suggested in scholarly resources.

-Compares to Christian worldview and principles ( 7pionts)

2) Positive and negative critique

-Shows critical thinking in assessing the strong and weak points of relevant ethical theories applicable to the chosen topic

-Suggests new possible avenues for understanding and solving the practical challenges of the chosen topic (6 points)

3) Biblical evaluation

-Compares to biblical principles in a clear and objective manner

-Critically asses the topic in the light of biblical revelation

(6 points)

4) Application

-Makes clear and relevant practical application of analysis and principles discussed in the paper to modern day life situations. (2 points)

5) LANGUAGE AND STYLE
-The paper contains no serious errors in grammar, spelling or mechanics.

-Single format (Turabian-Vyhmester System (Nancy W. Vyhmeister, Quality Research Papers, Grand Rapids, Michigan: Zondervan, 2007)) is used for in-text and bibliographic references to external resources.

-Font: size 12, Times New Roman, Arial or Calibri

-Line spacing: double

-Front page must contain the title of the paper, the student’s full name and ID#, and date of submission.
(1 point)
6) Bibliography

Contains the minimum of 5 relevant books and peer-reviewed articles. (2 points)