Final Project

The final project is a fun, practical activity where you can apply what you are learning in the course to a select product and a target foreign market. Your task for the final project is to plan a realistic market launch, from introduction through stabilization of operations. “Launch” applies to the target market where you want to sell your product. You are to select a product (not a service), real or imagined, that will be launched in a country other than the United States. Your product may be produced in the U.S., in your target market, or elsewhere.
You will submit your final project in this module. By now, you have already obtained approval for your proposal (submitted in Module 3) and have completed the project outline (submitted in Module 5). The final project will consist of your business plan and an Excel spreadsheet of anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.
For the final project, you are responsible for presenting your analysis and conclusions on the following:
• The rationale for choosing your product.
• The rationale for choosing your target market.
• The rationale for choosing the country where your product will be made, including a brief background of the industry in the market, as well as competitors.
• The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry.
• The organizational structure you selected to support the launch.
• Sales, marketing, logistics, cultural, and political aspects.
• Financial management considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations.
This paper will give you the opportunity to integrate all aspects of this course into a real-world scenario. Please be as realistic as possible. Show that you understand how to apply the concepts of this course in a practical project.
While your instructor is more interested in your initiative, and the quality and realism of your analysis and conclusions versus the length of the paper, it is expected that the paper follow the aforementioned requirements.
Things to Remember!
• Your paper should be 7 to 10 pages in length (not including title and reference pages).
• Your paper should be double-spaced, with 1-inch margins, in-text citations and references for all sources following proper APA formatting.
Use the EC Library resources to properly cite your work:
• APA Format Tip Sheet (Links to an external site.)
• Citing Sources (Links to an external site.)
• Plagiarism & Copyright (Links to an external site.)
Use the EC Library guide to conduct your research:
• Business Research Guide (Links to an external site.)
See this Review of Balance Sheet and Income Statement Presentation [PPT file size 333.5 KB] if you would like to refresh your knowledge of the concepts.
Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.
Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Upload Submission.” Enter the submission title and then click on “Select a file to upload.” Browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to Submission File. Click on “Continue.” Confirm submission is correct and then click on “Accept Submission & Save.”
Turnitin
This course has Turnitin fully integrated into the course dropbox. This means that you should only submit your assignments to the dropbox below. Please do not submit your assignment directly to Turnitin.com.
Once submitted, your assignment will be evaluated by Turnitin® automatically. You will be able to view an Originality Report within minutes of your first submission that will show how much of your work has been identified as similar to other sources such as websites, textbooks, or other student papers. Use your Originality Report as a learning tool to identify areas of your assignment that you may not have cited appropriately. You may resubmit your assignment through this dropbox as many times as you need to check to see if you have made improvements, until the due date of the assignment. However, once you have made your first submission, you will need to wait 24 hours after each subsequent submission to receive a new Originality Report. Plan accordingly as you draft your assignment. Once the due date has passed, your assignment submission will be considered final.
Evaluation
This assignment will be graded using the M8A1 Final Project Rubric. Please review this rubric prior to beginning your work. You can also access the rubric on the Course Rubrics page within the Start Here module. This assignment is worth 25% of your final course grade.
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