Finance Case

Please answer these questions:
1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)?

2. Describe VWB’s new strategy.

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3. How does the strategy map (Exhibit 4) and Balanced Scorecard (Exhibit 5) help Schmall and Senn implement the new strategy? What are the strengths and weaknesses of the scorecard and its implementation?

4. How can Schmall and his team use the scorecard to deal with the challenges faced by the company in January 2009?

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