Foreign Market

Foreign Market : The goal of this paper is to identify a new country for export of high-tech equipment manufactured by an American company and formulate a successful global supply chain management strategy. While working on this assignment, please consider the following scenario:

High-Tech Tools, Inc. is a company based in Ottey Mesa, California. Among other high-tech equipment, the company specializes in manufacturing of the hand-held radar speed gun, a device used to measure the speed of moving objects. The radar speed gun is mostly utilized in law enforcement to measure the speed of moving vehicles. It is also often used in professional sport for measuring bowling speeds in cricket, speed of pitched baseballs, and speed of tennis serves. The company has seen a clear trend in the competition’s exportation of similar goods around the world. As the international logistics manager for this company, you have been asked by the chief executive officer (CEO) to help identify a foreign country where High-Tech Tools Inc.’s export sales of radar speed guns may become successful.

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Using the readings assigned in Weeks 1 and 2 and additional research, write a proposal to High-Tech Tools, Inc.’s executive team. The proposal will advise the CEO of a potential export country based on the concepts learned and research conducted in the first two weeks of the class. Your proposal should start with a one-page executive summary (see the Writing Center’s Writing an Executive Summary (Links to an external site.)) that provides a concise overview of the key points of your paper. The main points of your paper must address the following:

Present an executive summary that identifies a new export country.
Describe the benefits of exporting hi-tech equipment to the chosen country from the perspective of international trade theories and economic agreements.
Explain any advantages or deficiencies in a transportation, communication, or utilities infrastructure in the selected country that may affect international logistics operations.
Conclude your proposal with an informed decision regarding exporting to the chosen country based on your presented data.

The purpose of this assignment is to demonstrate an understanding of exporting as one of the entry modes into a foreign market and, thus, designing a successful global supply chain management strategy that executes the exporting plan. Critical thinking is required in order to differentiate between the benefits and challenges of exporting.

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