Foundation of strategy and innovation Assignments | Get Paper Help
MediaCityUK is an international hub for technology, innovation and creativity. Home to the likes of the BBC, ITV, Ericsson, dock10 and Kellogg’s, and complemented by more than 250 smaller media and digital businesses. As a focal point for nurturing the best talent and host to a wide variety of leisure activities, MediaCityUK is a vibrant, sustainable destination to work, live and play, on the banks of the Manchester Ship Canal. http://www.mediacityuk.co.uk
Use the Manchester MediaCityUK technology cluster to illustrate the concept of technology clusters as described in Melissa Schilling’s (2013, 2017) book and as discussed in class. Use this cluster to answer the following questions. What different types of organisations are in the cluster? Which kind of interactions take place? What attracts companies to the cluster and what are the benefits of clustering in MediaCity? Are there any disadvantages and if so explain them?
The questions are long exam questions (not essays) on concepts that we have covered in the unit. As you know in exam questions sometimes you are asked to use an example to illustrate your answers. In this exam I will give you the example you need to use in each question. As it is open book you then have the opportunity to find sources and get information about the examples in the internet. You need to cite these sources in the text as well as any other sources that you use, and add the reference in your reference list.
Add the list of references (your bibliography) at the end of each question. You should list any sources that you have used in it. This is not included in the word count.
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