Hotel Brand Assignment

Assignment #3: Product (Chapter 9)

1. Identify your brand.
2. Describe the brand’s product in the following 4 categories.
 Core product
 Facilitating product
 Supporting product
 Augmented product
3. Identify (list at least 3) the most competitive products of your brand. In other words, which products make your brand stand out? Explain why.
4. Identify (list at least 3) the least competitive products of your brand and explain what can be done to improve its competitiveness.
5. As the Marketing director for your brand, which other brand would you choose to co-brand if you had the opportunity? What are the advantages and disadvantages of co-branding with the brand you selected?
6. As the director of new-product development for your brand, what are 3 new products you would develop? Briefly explain why.
7. Apply the product life cycle to your brand. What are some examples your brand can keep its products from going into the decline stage? List at least 2 examples and include your brief explanation.
8. Reference list