Individual Written Assignment: Environmental Analysis

Working individually, select a sneaker brand and carry out environmental analysis within the sneaker category in the UAE. You should carefully analyze relevant external environment factors in order to identify those that have implications for the planning and implementation of marketing campaigns for sneakers. When you have analyzed all environmental factors you should carefully consider the marketing implications and summarize the most important of these as opportunities and threats.
In your work you are expected to use relevant concepts and models from the textbook and class discussions. The directly relevant chapter in the textbook is Chapter 3 (environmental analysis) but you are strongly encouraged to draw on other relevant concepts, theories, and models from other chapters in the textbook and other high-quality sources.
When carrying out the analysis and writing it up in the report it is important to draw on reliable sources and research to support your critical analysis and application of concepts. It is essential that your research is referenced. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid plagiarism which is a serious academic offence.

Students are required to submit their assignments via Safe Assign. The plagiarism detection software will compare your assignment with your classmates’ assignments, previous year’s assignments and search the Internet and electronic journal databases for instances of plagiarism. Reports containing plagiarism will be awarded zero and their authors will be reported for academic dishonesty.
The length of the report should be 1,000-1,500 words excluding title page, figures, and references.
Your analysis should be guided by the following outline:
Title Page
1. Executive Summary
2. Brief description of the brand and the product category
Describe the brand and the product category in one or two paragraphs
3. External Environmental Analysis
Demographic Environment
Economic Environment
Cultural Environment
Political Environment
Technological Environment
Natural Environment
4. Marketing Implications
Marketing opportunities and threats arising from the external environmental analysis
5. References
Use the APA style of referencing (author + year at the citation & reference list at the end of the report). There are several good introductions to the APA style online and you should consult these to make sure that you reference correctly in your report.

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